Most coaches and salespeople know the value of mirroring their clients. Mirroring helps put clients at ease, builds rapport, demonstrates empathy, and instills confidence that the other person “gets them.” Even if you’re lacking in the strengths domain of influence, mirroring is a way to motivate others.
An element that is sometimes missing, even among coaches, is attention to personal style and appearance. You may remember a Forbes Coaches Council article by Gerry Valentine from 2018 in which he said, “Visual appearance makes a first impression, and first impressions, whether conscious or subconscious, are powerful. You want to ensure that your first impression inspires confidence.” We’re not talking about going for the latest GQ look or Kardashian beauty regimen. Simply make sure that your visual presence is consistent with the company culture and the level of client you are wanting to attract. If you want to work with clients on Wall Street, you’re going to want to dress accordingly.
What you have to offer is powerful! Don’t let your outward appearance hinder the power you have to help people! Valentine goes on to say, “Pay attention to your clothing choices, tailoring and grooming, and make sure there’s nothing about your appearance that will distract from the impression you want to leave.” This may mean putting on a little makeup, updating your hairstyle, or wearing a collared shirt. Consider who you are “mirroring” and how they may perceive you. Who doesn’t want to get to work as quickly as possible so that ultimately our clients enjoy progress as quickly as possible? Make some simple changes and then watch your effectiveness skyrocket!
Click here for the full Forbes article. Note: In the article, Mr. Valentine is referring to our coaching clients’ business situations. However, we believe his advice applies to each of us as we serve and influence others.
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